Chief Marketing Officer

Reports to: Chief Executive Officer. Location: remote, US East Coast preferred, with a global remit across the US, UK and Europe.

About the role

Our client is seeking an execution-oriented Chief Marketing Officer to lead the company's global marketing strategy and build a scalable revenue marketing engine for complex manufacturing software. The business has been built by acquisition and now goes to market as one brand, unifying advanced planning, scheduling and execution into a single full-stack platform.

The first priority is to pull distinct software categories, serving different manufacturing segments, into one cohesive and compelling market position, backed by the product marketing and content to make it land. The second priority is demand: owning the generation of a high-quality funnel of Marketing Qualified Leads that Sales accepts and that progress into opportunities.

This means mastering modern, AI-era channels. The traditional playbook of email, generic webinars and untargeted social is no longer enough. Success depends on positioning the company so that buyers, and increasingly their AI agents, find it when they go looking: answer-engine and LLM optimisation, analyst relations, earned media, and reach through trusted third parties. This is a builder’s role, not an administrator’s.

Your responsibilities

• Establish and lead the global marketing strategy to generate high-quality MQLs and drive bookings across the full portfolio: MES, MOM, APS, SIOP, smart factory, factory automation, quality and AI-enabled operational solutions.
• Build one cohesive brand and market position from the acquired product lines, owning product messaging, brand narrative, competitive differentiation and the value story.
• Own modern demand creation across emerging channels: answer-engine and LLM optimisation, analyst relations, earned media and PR, and reach through trusted consultants and influencers, alongside disciplined digital, events and partner marketing.
• Drive demand with executive buyers and cross-functional buying committees across operations, plant, planning, scheduling, IT, procurement and digital transformation, mapped by ideal plant profile.
• Develop go-to-market plans, launches and targeted campaigns by product line, segment, industry vertical, geography and channel, including semiconductor, automotive and industrial, battery and solar, medical device, electronics, and aerospace and defence.
• Lead product marketing: turn deep technical and industry material into persona-specific content, including case studies, web copy, solution briefs, ROI materials, thought leadership and sales enablement.
• Use market insight, buyer feedback, competitive intelligence and product input to continuously refine messaging, campaigns and go-to-market execution.
• Lead, coach and prioritise the marketing team while partnering with Product, Sales, Customer Success, Business Development and executive leadership; assess the existing team and shape it to deliver against the plan.

Experience and education

• 15+ years of progressive B2B marketing experience, including significant leadership in manufacturing planning, scheduling or execution software.
• Proven success as a CMO, SVP or VP of Marketing, or senior revenue marketing leader in a purpose-built manufacturing software company, with breadth across execution, scheduling and planning.
• Track record of building brand and demand in complex, considered-sale B2B, ideally within private-equity-backed or acquisition-built environments undergoing scale or turnaround.
• Deep expertise in demand generation, channel strategy, and MQL and pipeline creation that produces Sales-accepted leads and measurable revenue growth.
• Fluency in modern, AI-era marketing: answer-engine and LLM optimisation, analyst and influencer relations, earned media, and structuring content so it surfaces in agent-driven search.
• Strong command of marketing operations, attribution, CRM, marketing automation, lead scoring, segmentation, intent data, campaign analytics and funnel governance.
• Strong understanding of manufacturing software economics: ARR, bookings, pipeline coverage, CAC, LTV, churn, expansion revenue, conversion and win rates, sales-cycle velocity and marketing ROI.
• Excellent leadership, communication, executive presence and cross-functional collaboration, with credibility from the plant floor to the boardroom.
• Bachelor's degree in a business or technology-related field.

What they value

• Action-oriented: a bias for action and measurable outcomes; you diagnose growth, funnel, channel or messaging problems and drive practical solutions.
• Builder’s mindset: self-starting and hands-on; you set direction, move fast and take ownership, with the humility to pivot quickly.
• Analytical and critical thinking: attention to data quality, funnel metrics, channel performance and revenue conversion, with sound judgment.
• Revenue partnership: a genuine commitment to partnering with Sales, Product, Customer Success and executive leadership to improve opportunity quality.
• Customer and market orientation: real understanding of customer pain points, manufacturing operations, industry trends and competitive dynamics.
• Values-driven: integrity, thoughtfulness, accountability and respect, in service of a mission-driven organisation.
• Leadership and collaboration: a positive style that builds trust, coaches teams and aligns cross-functional teams around shared priorities.

Why join

• Define a category: no incumbent yet owns the integrated planning-to-execution story, and the CMO who builds it sets the terms for the market.
• Operate on the frontier of agentic AI in manufacturing, with autonomous planning and scheduling already live in the field.
• High growth backed by patient capital, with the core product build-out essentially complete and the autonomy and air cover to lead.
• Competitive base salary, performance bonus and meaningful equity participation.
• Generous PTO and flexible, remote-first working, with professional development and career growth pathways.

Compensation

Base salary up to $230,000 plus approximately 25 to 30% bonus (paid out at 32% last year) plus equity.